7/27/2013 0 Comments
From Susan May Warren at MyBookTherapy.com 4/16/2013
Today I’m pumped to have agent Amanda Luedeke with MacGregor Literary as a guest here on the MBT blog. Tuesdays are all about marketing around here…and if there’s anything Amanda knows, it’s marketing.
Well, that, and the awesomeness of Dr. Quinn Medicine Woman. Which she may or may not appreciate me mentioning, but now that it’s out…
Anyway, before she entered the world of agenting, Amanda worked in marketing at a number of top companies and she just recently released her book, The Extroverted Writer: An Author’s Guide to Marketing and Building a Platform (available from Amazon and Barnes & Noble). Connect with Amanda on Twitter (@amandaluedeke) or on Facebook. She’s here today with some helpful Q&As.
1) So, let’s say a pre-pubbed writer comes to you and asks why they should think about marketing before they’re even contracted? How do you answer?
For fiction, so much of it comes down to the writing and the story. So I can see how platform takes a back seat. But because marketing and promotions are such big deals these days, and because much of the responsibility falls on the author’s shoulders, publishing houses are always impressed and attracted to writers who navigate social media well, have an online presence, and can prove that they’re not going to shy away from the marketing angle.
So if anything, I’d say the case for having a presence BEFORE the book deal comes down to the fact that it increases the likelihood that you’ll make a good impression, and it might even help your project edge out over the others that the pub committee or agent is considering at the time.
2) What would you say might be the top three most important marketing strategies or efforts a writer should focus on?
(Con't HERE at My Book Therapy)
photo by kirstyhall
Written by Chuck Sambuchino at Writer Unboxed 4/22/2013
In a previous Writer Unboxed column, I discussed the value of starting your story strong and how an “inside-out” approach to narrative action can help your case. But just as important as knowing what to do when beginning your novel is knowing what not to do.
No one reads more prospective novel beginnings than literary agents. They’re the ones on the front lines — sifting through inboxes and slush piles. And they’re the ones who can tell us which Chapter 1 approaches are overused and cliche, as well as which techniques just plain don’t work. Below find a smattering of feedback from experienced literary agents on what they hate to see the first pages of a writer’s submission. Avoid these problems and tighten your submission!
“I don’t like it when the main character dies at the end of Chapter 1. Why did I just spend all this time with this character? I feel cheated.”
- Cricket Freeman, The August Agency
“I dislike opening scenes that you think are real, then the protagonist wakes up. It makes me feel cheated.”
- Laurie McLean, Foreword Literary .... (Con't on Writer Unboxed)
By Jane Friedman, guest blogger at Writer Unboxed
We’re so glad that former WU contributor Jane Friedman agreed to visit today as a guest, to give us some updates on the state of the ever-changing publishing industry.
Most writers are aware that the publishing industry is undergoing a range of transformations, new beginnings, failures, and consolidations. But there’s so much change it can be difficult to weed out and understand the most relevant and important changes—especially when hundreds of opinions seem to surround the smallest change.
Based on industry conversations I’ve had in the last six months, as well as reports I’ve read by people I trust, here are five trends that writers should keep a close eye on.
1. Publishing Contracts
When I started working in trade publishing (1998), it was very rare that the company’s boilerplate contract would change. Obviously it was negotiated in minute detail by every agent that came into contact with it—so contracts differed from author to author—but the process always played out by a certain set of expectations or guidelines... (con't on Writer Unboxed)
By Lucy V. Hay at Bang2write
Many thanks to Carole Blake from the Blake Friedmann Literary Agency for providing a VERY comprehensive list on how NOT to submit to an agent. This is a fab list and I have actually had a number 27 myself!! Maybe it was the same lady? Enjoy …
1. No gimmicks. Don’t send food, flowers – or anything else. Food goes straight into the bin … just in case. I’ve read lots of crime fiction.
I once received a large parcel that weighed almost nothing. Inside was a rubbish bin and a letter saying the writer assumed the submission would end up there so was sending me one to speed up the process. The partial for a crime novel that was attached looked rather good. I left the bin, letter & ms on my desk. Next morning our office cleaner had removed the contents and put the rubbish bin neatly next to my desk. There was no way to contact the author despite a story on our website and some tweets … That was the end of that.
2. Your own cover design. They almost always look very amateur. A publisher will produce a professional design that takes account of the current market. Even thinking that they might take your design marks you out as amateur.
3. Any kind of jokey letter making fun of the publishing business – I bet this won’t get read etc. In the cold morning light of a busy office – not funny. See no 1.
4. Don’t trash other authors – they might be my clients. (CON'T on Bang2write)