7/27/2013 0 Comments
From Susan May Warren at MyBookTherapy.com 4/16/2013
Today I’m pumped to have agent Amanda Luedeke with MacGregor Literary as a guest here on the MBT blog. Tuesdays are all about marketing around here…and if there’s anything Amanda knows, it’s marketing.
Well, that, and the awesomeness of Dr. Quinn Medicine Woman. Which she may or may not appreciate me mentioning, but now that it’s out…
Anyway, before she entered the world of agenting, Amanda worked in marketing at a number of top companies and she just recently released her book, The Extroverted Writer: An Author’s Guide to Marketing and Building a Platform (available from Amazon and Barnes & Noble). Connect with Amanda on Twitter (@amandaluedeke) or on Facebook. She’s here today with some helpful Q&As.
1) So, let’s say a pre-pubbed writer comes to you and asks why they should think about marketing before they’re even contracted? How do you answer?
For fiction, so much of it comes down to the writing and the story. So I can see how platform takes a back seat. But because marketing and promotions are such big deals these days, and because much of the responsibility falls on the author’s shoulders, publishing houses are always impressed and attracted to writers who navigate social media well, have an online presence, and can prove that they’re not going to shy away from the marketing angle.
So if anything, I’d say the case for having a presence BEFORE the book deal comes down to the fact that it increases the likelihood that you’ll make a good impression, and it might even help your project edge out over the others that the pub committee or agent is considering at the time.
2) What would you say might be the top three most important marketing strategies or efforts a writer should focus on?
(Con't HERE at My Book Therapy)