© Photo Olga Kirsanova. Courtesy of The Moscow News.
Fake reviews in fake newspapers hype up new “Swedish” crime novel
By Joy Neumeyer at The Moscow News -- 7/29/2013
This article contains information not suitable for readers younger than 18 years of age, according to Russian legislation
If you've traveled on the metro this summer, you've probably seen a poster advertising the hot new Swedish thriller "Tsvet Boli Krasny," or "Red is the Color of Pain." Written by one Eva Hansen, the book has a sultry cover photo of a red-lipped femme fatale.
In a hybrid of "The Girl with the Dragon Tattoo" and "Fifty Shades of Grey," its plot follows a shocking string of murders of young women. The prime suspect is Lars Johansson, an eccentric millionaire with unusual erotic predilections; to solve the mystery, a young female journalist must go undercover in Stockholm's kinky world of BDSM.
Its cover, reproduced on the advertising poster, is sprinkled with rave reviews from several Swedish publications. "The most impressive Swedish detective novel since Stieg Larsson!" hails Svensk Nyheter. "This Stockholm is a city of sin, feeling and furious passions that Swedish literature has never before known," extols Öppna TV Stockholm.
Except Svensk Nyheter does not exist. Neither does Öppna TV Stockholm. And neither, it seems, does Eva Hansen.
Welcome to the mysterious incident of the fake Swedish thriller... (Con't on The Moscow News)